Unlock the potential of your tourism story
Our communications advice is designed to meet your business goals in a practical and imaginative way.
We work with UK and international destinations, attractions, hotels and associations, developing tailor-made activity that engages with media, influencers and stakeholders.
We understand the power of tourism, it enlightens and engages, brings global economic benefits and offers bright career prospects. Diligent was born from our passion for travel and our vast communications expertise, built up from years of working in the public relations industry.
Today we work with tourism businesses across the UK helping them build their reputations, tell their stories and engage with current and new customers, all while yielding results that focus on quality. A key driver of our success is working in collaboration with all departments of a business, to ensure our communications approach is integrated and effective.
At the agency’s helm is Lauren Broughton, a public relations professional with over 12 years’ experience. Prior to launching Diligent Communications, Lauren held positions at several leading travel PR agencies, working for globally recognised destinations, hotel brands and tour operators, including Vienna Tourist Board, Rotana Hotels and Grand American Adventures.
The advice we provide and the activity we recommend and implement always takes into account and compliments the bigger picture - what does your business need, who are your clients and how can we reach them. From here we begin building your communications strategy:-
Building your reputation and securing impactful coverage across print, digital and broadcast mediums through an array of activities including media relations, story development, news syndication, thought leadership, profiling, press trip coordination, press conferences, partnerships and media monitoring.
Developing your tone and creating content that engages with your target audience via newsletters, speech writing, advertorials, blog creation, influencer activations, social media calendar creation, live event posting and engagement, and digital channel management.
Harnessing speaker and media opportunities at exhibitions and trade shows, and managing stand-alone events of all sizes from venue sourcing to securing media, influencer and industry attendees.
Providing expert advice and council including industry insights, interview management, crisis management and media training.